BUS 572 # 4-Analytics and things
In this session and work I would the how analytics lesson very interesting in particular the way cookies work. This was an eye opener for me because I did not know that the cookies were a permanent thing that could last up to 2 years. It was interesting to know that there were time tables on various cookies. It was my own understanding that cookies were a temporary thing that kept track of your information while on the browser. Now knowing that cookies also have a different purpose was very informative. There are 4 primary types of cookies that are used in the google analytics. The first is the unique visitor identifier cookie that usually last 2 years and then expires. The session identifier cookie usually expires after 30 minutes of inactivity. The traffic source identifier cookie stores values. The last is the custom visitor segmentation can provided defined segments for reporting attributes. In addition to the primary types of cookies, there are also 2 kinds of cookies 1st party cookies and 3rd party cookies. The 1st party cookies are sent by the domain of the website visited and only that website that created the cookie can read it. The 3rd party cookie are set by 3rd party sites and other sites that are visited.
The second takeaway from the session was having the speaker give feedback and learning some key concepts as we move forward to our Google campaign. The speaker, Emily Gouwens of Impaqt, was very knowledgeable and informative. Emily talked about how the budgets of her clients vary and that this has an impact on how you approach the campaign. Emily also stress the fact that it is not the money but it is how you use your keywords and run your campaign that is the most important concept. At least that was my takeaway. Her feedback to our group about reworking our ad words to make sure we include things like "waterfront" since this is the place in which most of the events are held. This was a good point and could actually benefit our financial outlook in our campaign. The key concepts discussed in class like the principle of price vs. search volume in which you should always look at the price in relation to the search volume was a very important information. Making sure that the variety of key words creates conversions.
These were important concepts to learn to continue to link the theory of the class to actual practices that are needed to have a successful campaign. Being a novice at the marketing world, these concepts are very important in developing skills in marketing. Does anyone wonder how this will actually turn out? I wonder how this will all pan out and what will actually happen when we engage in our campaign.
http://youtu.be/qzaBOydlEUk
Terry I think you make some great points in your post and the cookie monster picture made me laugh out loud. One thing I did not mention in my post this week that you did was regarding our guest speaker of Emily Gouwens who was indeed excellent. I liked that we were able to have her interact with groups and give actual suggestions while looking at how their campaigns had been set up so far. I am hoping that we will be able to do the same this week with Sarah to get even more feedback since the campaign starts shortly. Using keywords and being careful how we do so throughout our campaign will produce us with the best results for our client and give them the longest advertising properly. I thought how important the use of particular key words are compared to your budget was the biggest takeaway this week from speaking with Emily and will be something I look to use efficiently during our groups campaign.
ReplyDeleteTerry,
ReplyDeleteI didnt know that about the life of cookies either, i find that interesting. I also very much like your images they are appropriate and comedic. Would you agree with my feelings that the guest speakers have been a tremendous wealth of knowledge and have been very helpful in the rolling out of our campaigns?
Hi Terry I guess we are all anxious to start!
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