Bus 572 Blog 3 Understanding Optimization & Adwords Campaign

The reading assignment on search engine optimization helped me see the whole structure of how search engines and websites work hand in hand.  The role of the search engine is to help users find what they are looking for and to make sure that the results are relevant to the user.  The five main areas for the technical practice of the Search Engine Optimization clarifies its extreme effectiveness.  
1-Search Engine-friendly website structure
2-A well-researched list of key phrases
3-content optimized to target those key phrases
4 -Link popularity
5-Emerging Trends
The website needs to be structured in a way that allows the search engine to optimize results for high rankings.  With that, search engine optimization is basically getting the user where they want to be be simply using key phrase and key words to find relevant search results.  Also, in reading the material, key phrases was a concept that I kept confusing with keywords.  Key phrases are made up of keywords.  Given the recent work on key words, it was not hard for me to get them a little twisted.

The presenter Timothy James was a delightful and fun presentation.  His knowledge was very helpful in campaign prep and other principles such as ad words and key words.  It was rather intriguing when Timothy said that ad word express was for an audience that is quick get it done now type of folks.  This means that this would not be idea for an ad campaign you want to plan for an extend period of time.  The concept of ad words being an auction as another way to look at things. Being able to look at the choice of keywords of an ad campaign as an auction puts the spin of money and how far are you willing to go in mind.  It is a visual of a person at a podium yelling out pricing.  It was also good to know that being too specific may limit the results that you get.  For maximizing your click, you certainly don't want to be too specific.  Also, the display URL was another way explained by Mr. James.  He mentioned that the best way is to use 35 characters including spaces to optimize.  So given this the two basic question that can be applied to the current campaigns is what sets the business apart from the rest and what is the call to action of this campaign.  

http://youtu.be/UbATbN1k4XI

The most important concepts I have learned from this session is the way that a campaign can be optimized through various vehicles.  It is very key that the main purpose of the campaign must be understood and that you narrow down the work to specific ideas.  You don't want to get too specific with ad words but you should be very specific on how you chose your ad words, how you frame you campaign, what results you want to obtain and the ultimate goal of your campaign. 

Just curious, Did anyone find it a little challenging to come up with relevant keywords right away?  for me, I was stuck on just trying to figure out were they good ones to use or too specific.  Also, how does your team interact and how often do you meet?  I have an outstanding team and we use Google drive and gmail a lot to communicate.  Just wondering how other teams are working together to accomplish their goal.