Bus 572-2 Digital Marketing Relevance

The first concept I learned about in this session was in the Google digital marketing course search 201.  In this tutorial, there were many concepts that were very informative.  The keyword is defined as a word or set of words that ad words advertisers create for a given ad group to target potential customers.  This will be very helpful in assisting the client, I made it, to draw a new client base and expand the population of potential customers.  The ideas of keyword lists, which include, expand, target, refine, and group as a way of using the keywords.  There are best practices concepts which include negative key words, search for synonyms, selecting location and language and start with general keywords.  These best practices provide insight into the important work for creating a successful campaign for the client.


The second concept I learned about in this session was whole idea of digital marketing in the presentation by Sarah Peduzzi.  This was a well crafted informational presentation that tied the course with the current projects.  The concepts presented gave clarity to how effective and precise the campaign has to be for the client.  The very specific information has provided tools to create success for our team.  The presentation also put the monetary value of ads into perspective.  Not having the knowledge of the actual costs of marketing, this information gave a clear picture of how costs fit into the equation.


The most important skill set I have learned is the ability to use ad words and navigate through the Google site for digital marketing. It has been a little challenging to learn all the aspects while making sure that the practices are aligned with the theory learned.  These concepts has given me the ability to get the clients needs into a more perspective view and make sure that principles are applied to the actual work we are going.

http://youtu.be/-3JGmwMmsVk